The UI Center for the Book's Mitchell Lecture in the Art of the Book presents Matthew Carter

The UI Center for the Book's Mitchell Lecture in the Art of the Book presents Matthew Carter  promotional image

Genuine Imitations: A Type Designer Looks at Revivals

Senior critic at Yale University's School of Art and 2010 MacArthur "genius" award recipient, Matthew Carter is one of the world's foremost type designers. The creator of, among others, Verdana, Georgia, Bell Centennial, Snell Roundhand, and Tahoma, Carter is an eloquent and distinguished artist and craftsperson, with a deep knowledge of the history of letterforms. In his recent book Just My Type, Simon Garfield explains that Carter's "work is on almost every computer in the world, and on perhaps half the western world's advertising." The New Yorker has called him the most widely read man in the world.

Currently the head of Carter & Cone, he has served clients that include The New York Times, The International Herald Tribune, Time, Newsweek, and The Guardian. Having formed the first digital type foundry in 1981, Carter lives in the worlds of both punch cutting and screen design. His Mitchell Lecture will consider the historical legacy of hand-based creations as they inform current typeface design.

A reception will follow. All are welcome!

Thursday, September 29, 2011 7:30pm
English-Philosophy Building
107
251 West Iowa Avenue, Iowa City, IA 52242
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Individuals with disabilities are encouraged to attend all University of Iowa–sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact Kathleen Tandy in advance at 319-335-0447 or center-for-the-book@uiowa.edu.